OVERVIEW
My Mitsubishi Connect offers remote operations and control for the 2022 Outlander and 2018-2022 Eclipse Cross. There was an opportunity to update and overhaul the web-based My Mitsubishi Connect Owner Portal app by improving the user experience and bringing the design into alignment with a recent brand refresh.
CHALLENGE & GOALS
Redesign the My Mitsubishi Connect Owner Portal. Identify areas of improvement to optimize actions, including remote operations and purchasing funnel for subscription packages.
REQUIREMENTS & METRICS
Working with Mitsubishi Europe and Aeris development teams, a wireframe of the existing owner portal was created to map current functions. Variant wireframes were created to identify ways to optimize remote operations, vehicle selection, understand vehicle health and purchase of subscription packages. Once user flows and wireframes were approved, visual design commenced for web based desktop and mobile look-and-feel.
RESULTS
The app launched successfully, aligned to a refreshed Mitsubishi brand, with a streamlined purchase pipeline. Contextual links to FAQ and Support have helped optimize support requests. Ongoing adjustments continue based on user feedback and support tickets.
